The addiction rehab market is estimated to reach $53 billion by 2025. That’s through a moderate annual growth rate of 5% in revenues. The state continues to fund; therefore, insurance coverage is also increasing.
The figures are no surprise, as 21 million Americans are in need of addiction treatment. It is safe to say that drug rehabs will remain crucial in helping patients achieve recovery. That also means much competition if you run a drug rehab facility. Give your addiction recovery center a competitive edge. Use these suggestions to improve the way you market your services.
Do the Work
Testimonials can help you get more clients. But it’s also easy for other sites to simply borrow or copy a testimonial from another site. Instead of writing something on your website, it is better to reach out to previous clients who had a positive experience with your team but have already moved on from the facility. Their testimonials will increase your authenticity and motivate others to choose you above others. This method can be a forerunner marketing strategy for your business.
Use Video
Learn to use videos to show what’s happening in the facility. Of course, ask those who are comfortable participating in the video. A walk-through of the grounds or talking about the treatment programs that have been successful or effective with your patients can positively impact traffic to your site. Those videos can draw more attention to your facility.
Hire SEO
Another example of treatment center marketing that works is SEO. Hire a team of professionals that can provide search engine optimization campaigns. They can help you position your rehab center better in the industry. Campaigns can help establish your credibility and authority in the field, generating more consumer trust in your brand and company.
Consider a Niche
Some rehab centers grow successful by focusing on a niche. Some specialize in providing addiction recovery to teens. Some use a holistic approach in their treatment. Some foster an environment where patients can work on their recovery with dignity and respect. Think about the kind of treatment center you want to create. Communicate that vision and dream through your marketing campaigns.
Fix Your Google Business Profile
An online marketing team knows how to fix your Google My Business page and profile. If you have not been there, you might be missing out on a chance to generate more leads and traffic to your site. Google helps small businesses, and GMB can prove helpful to your facility. Ensure that the information on your profile is updated and accurate.
You can also leave reviews on your Google business page. It is another way to appeal to your target audience.
Use Keywords
No matter how fantastic, engaging, and inspiring your content is, missing relevant keywords can negatively influence its reach. You need to know what keywords can help market your services in the best way. Get professionals on board to conduct keyword research. If you want to do it on your own, consider knowing the dos and don’ts of it.
